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What are Followers on TikTok?
Followers on TikTok are people that have liked or commented on your clips. You can gain more followers by uploading good content, then having other users like it and follow you back.
After you have amassed a following of 50+ fans, TikTok will automatically send out invitations to people who are actively watching for your content so they can easily follow you. These invites are sent to the top three accounts whose videos were watched most recently, so try to upload lots of content so you'll be getting invitations often!
The more followers you have, the more likely it is that their friends/family will see your profile in their feeds and take notice of what you're doing. Not only that, but the number of views shows how popular your profile is, so the higher the number of views you have, the more likely it is that people will be interested in what you're uploading!
How to grow my TikTok Following?
TikTok can be an extremely fun social media platform for individuals to engage with their friends, but it is even more compelling for brands. TikTok itself is ranked as one of the fastest-growing social media platforms in the world. If you are wondering how to grow your TikTok following, then do this:
Follow everyone who follows you first
Don't forget about your followers & follow them back! It gives them a warm fuzzy feeling knowing that they are appreciated, so if someone takes an interest in what you have to say or your brand/ business, return the favor by following them back. This will allow both of you to potentially interact with each other's content/ posts going forward.
Post Engaging Content
This may be a no-brainer, but you would be surprised at how many people don't do it. In an age where everyone is on social media scrolling down their feeds without actually liking or commenting on anything, your content needs to stand out from the rest if you want it to get noticed and grow your TikTok following organically. Always post relevant & engaging content with a strong call to action in the caption of your post, whether that's asking a question or telling a story related to what you just posted. Your followers will appreciate knowing that there is someone who they can engage with and relate to, as well as help build out their follower base.
Engage With Your Followers
This is a huge one that many people don't even attempt to do, but if you want to build a strong fan base for your TikTok account, then engaging with them is another important step. Make sure that you are constantly liking and commenting on the content that your followers post, as this will help them feel appreciated and hopefully inspire some of them to return the favor by doing the same for you if they see something from your brand/ business which they like!
Post at Optimal Time
In terms of maximizing engagement, it seems as though posting around 10-11 AM or 8-9 PM may be best. Experiment with both during days of the week that you see your best engagement (if at all) and see what works for you. Whatever the case may be, make sure to post consistently if you want to grow your TikTok following organically!
Collaboration is Key
Collaborating with other brands/ people on TikTok can be very powerful in terms of growing your follower base. It's not too difficult either! Make a list of some profiles that are similar to yours and reach out about collaborating on an interesting project or activity. A lot of times, they will say yes in exchange for exposure, and this will only help boost their followings as well! You never know, but it might even inspire them to return the favor and possibly collaborate with you in the future!
Promote Your TikTok Content Visually
When you post on any social media platform, it's always best to use relevant/ eye-catching visuals/ photographs that relate to your content. This way, not only will you increase the chances of people seeing your posts, but they'll be more likely to engage with them as well instead of just scrolling past without even noticing it. Sometimes a big opportunity where this comes into play is when you get featured in someone else's story. If your follower base is large enough and their followers see something from your brand/ business on their stories, there is a good chance they will follow you too!
Have Fun & Be Yourself
The worst thing you can do is post and follow a certain strategy (or copy someone else's) without thinking for yourself and enjoying the process. If you don't like what you're doing, nobody else will either. TikTok is supposed to be fun & entertaining so always remember that when posting content: Whether it means taking a silly break from your regular posts to dance around with musical.ly stars or just singing karaoke by yourself in the kitchen, just be real and have some fun with your followers!
Why are TikTok Followers important?
TikTok is one of the latest social media apps to hit the market, and its rising popularity has created a great opportunity for businesses to expand their reach. Whether you're running a business or just want to grow your following, TikTok can help you get there.
Here are some ways that TikTok differs from other social media platforms, and why it could be more effective than them for marketers:
You're not limited by character count on videos like Instagram
You're not restricted by who you follow like Facebook/Twitter/YouTube
The most active users tend to follow more people similar to themselves, so if you can find successful accounts in your industry, they'll inspire people in your target audience to follow you